As we all know, brand identity is what that allows the consumers to associate a brand with a professional entity. It also gives the exposure to the brand it deserves. Not only does it make a good impression on the consumer’s, but also remind them of the quality of the brand, its taste or feeling, whenever they see it on a billboard, wrapper, etc.
However, the potential of a logo isn’t limited to the aforementioned feats alone. Its impact can be magnified by adding different elements to it, say a touch of luxury. But why luxury, you may wonder?
Luxury is associated with wealth, excellence, and a distinct class. Needless to say, luxury also symbolizes value and significance. Let’s see what else luxury defines when embedded into a logo.
Shows Association or Reference to Something Noteworthy
Sometimes, consumers buy a product let’s say a particular blazer that some celebrity wore it in some movie. It may be because the consumer is a great fan of that celebrity or simply because he wants to show off his new blazer. Regardless, it is the luxury that’s playing the role here associating the brand with something worth mentioning.
However, the association isn’t limited to celebrity or any legend alone. Oftentimes, consumers do the same or vice versa when they pay homage to the ethics of the brand or detest its morals.
Suggests Preference to Excellence
Some consumers never settle on anything which is even remotely mediocre. They would do anything or pay any mount to get their hands on finest quality product. In short, some people give preference to quality above other aspects. They love the excellence and the level of craftsmanship that they can only experience with a luxurious brand.
Signifies a Distinct Social Class
Often, the reason of opting for a luxurious brand isn’t about any liking to particular brands but to exude a distinct social class. Though it is fairly common amongst European consumers, the trend seems to be making its way to other regions in the world as well.
Conclusion
All in all, luxury adds a touch of excellence and lifelong value to the brand. With this element added to your logo, you can certainly leave a bold impression on the consumers. Moreover, you can then transform your brand to a more classy or glamorous one and win hearts in an instant.