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4 Essential Questions To Define Your Brand

“Brand is the promise, the big idea, and the expectations that reside in each customer’s mind about the product, service or company. Branding is about making an emotional connection.”  -Alina Wheeler

We are familiar with many different brands’ logos. For example, if you see Nike’s check sign or Apple’s eaten apple, you can recognize these products anywhere. But is the logo enough for its popularity? Does the techniques or designing used in creating that logo, enough to make it a favorite brand? Well! I do not agree with it. A brand is incomplete without its customer’s satisfaction. Continue Reading →


When Is It the Right Time to Rebrand?

Have you ever got a feeling looking at yourself in the mirror that the same old wardrobe style you’ve been carrying for so long has to go away? It’s the same with branding. Every company that’s running a competitive race has to stay in the market and make sure that they keep restyling themselves to attract enough audience. That is where an experienced branding agency steps in. Rebranding can increase the marketing value of your company and enable you to target and reach new audiences.

Rebranding services can range from subtle transformations to some serious makeovers. It could be a change of the color of your firm’s logo or the entire logo itself! However, the extent of the change mainly depends on the company’s evolution.

All the efforts at renewing your company’s brand hit the jackpot when you know precisely the right time to opt for a rebrand.

So, when is the right time to rebrand? Continue Reading →


A Subtle Strategy for Mobile App Downloads to Boost Results

Alright, you have created an app and it is way better than many others in the market.

You have put a lot of hard work to make sure that each and every aspect of it pleases the users and compels them to take the actions you want. However, only a maximum number of downloads can do the magic for you.

How are you going to do that?

Have you come up with any plan to increase the number of app downloads? If no, then it is surely going to a big no for you.

But, wait! We don’t want you to get shattered. Therefore, we have decided to reveal a subtle strategy for mobile app downloads that will assure you with great success.

So, without further delay, let’s dive in. Continue Reading →


Key Points for App Branding to Make a Solid Impact

Branding has now become an extremely diverse term. Figuring out the best practices and incorporating them rightfully will only do the magic for you.

However, no matter what platform you adopt to create buzz around your brand, you need to accentuate a human touch so that people can get more tempted towards it. Well, an app can turn out to be a phenomenal channel once you know the preferences of your audience.

But, the truth is, you will not be alone. So, keeping such a fact in mind, how you will stand out?

Interestingly, this is what you are going to learn here as we have highlighted the key points for app branding below.

Therefore, keep on reading! Continue Reading →


Working as Branding Consultant for DITC has been a Wonderful Experience

When it comes to construction, trusting just any company can take you through a lot of trouble because this particular work requires a hell lot of accuracy. And, that comes with ample of experience.

This is where DITC (Dual International General Trading & Contracting Co.) comes in to provide highly professional civil and electric construction work all across the Kuwait.

It’s a well-reputed construction company established in 2003 and has been associated with several gigantic groups and organizations over the past 12 years, and working as branding consultant for such a remarkable company is a real honor for us.

Therefore, we have decided to share our wonderful experience with all of you. Continue Reading →


Proven Ways for Flawless New Product Launch

Ok, so now like others you are also planning to step into the professional world by launching your product. The plan is fair enough, but do you think that it’s going to be as easy as it looks?

Of course no, because the first thing is, you will be faced with a hell lot of competition.

Brands that are well-settled and have huge customer base will certainly not want you to connect with the respective audience. Secondly, it will be merely difficult for you to win the trust in such a massive race.

However, things might be entirely different. And to help you do this, we are sharing with you a couple of proven ways that will make your product launch simply flawless.

So, fasten your seat belt and dive in to explore further! Continue Reading →


Branding Essentials for Making the Most of this Holiday Season

Holiday season is what brands desperately wait for, and calling it the season of BRANDING BLESSINGS wouldn’t be wrong. However, not every single thing we wish for gets true, and same is the case for brands as well.

Like yours, there will be hundreds of brands competing with each other to take on the lead, but only a couple of them will be able to do that. And, if you want to be one of them, then keep on reading as we have narrowed down some branding essentials to help you make the most of this holiday season.

Let’s start with the first one. Continue Reading →


This is how we developed an Ecstatic Relationship with Save The Date

Organizing an event and making it successful is not at all an easy job.

We all use to attend so many private and corporate events, but just a few of them captivate our attention with exceptionally enthralling arrangements and blissful atmosphere. And, this is where a trusted event planning company comes to play its role.

Save The Date is one of those event management companies that hold ample of experience for managing a vast variety of events such as B2B meetings, product launching, and exhibitions all across the Dubai.

However, the originality and creativity to enhance the beauty of an event distinguishes Save The Date from competitors. And, we are so proud to be their branding consultant for the entire journey. Therefore, we have decided to highlight some significant steps that we have implemented to lay a strong branding foundation of Save The Date. Continue Reading →


To the Time When We Worked as Branding Consultants for New Horizon

Making plans to build a home is one thing, but implementing that particular plan needs extensive commitment and financial resources. It implies to everyone who has family and looking for a perfect place to spend rest of the life luxuriously.

Apart from that, same goes for industrial and commercial building owners as well. In fact, the latter requires huge financial reserves to ensure success.

However, New Horizon is a building and contracting company that has revolutionized the construction era by giving new hope with unparalleled quality and assurance.

And, working with such a company as their branding consultant is a real big honor for us.

So, below mentioned are the details of our working methodology and the steps we have taken to establish a brand. Continue Reading →


Dove Coaching: Career Counselors for Enthusiastic Professionals

In such a highly competitive and tremendously growing business industry, every single working professional has to keep himself upgraded with advanced techniques. It’s not only important to excel in career, but also plays an integral role for a person to stay motivated.

However, unfortunately majority of professionals don’t get succeed despite of having remarkable skills and attributes and often become the victims of self-demotivation. This is where Dove Coaching comes to play its role.

It’s a UAE based career counseling company that challenges ambitious and driven professionals to ignite more passion in their life and bring their horizons closer.

And to establish an enticing brand identity, Dove Coaching got in touch with us. So, below mentioned is just a glimpse of our branding process that has been implemented to bring Dove Coaching to the spotlight. Continue Reading →