You’ve got the capital to start a business. Okay. You can run your startup in any industry you want. Okay that too. But can you really run it like RUN it in the sense that you can top the competition ladder and be the industry leader you’ve always wanted to be?
Well, yes! You can be that leader, the pacesetter, in your industry only if you take your branding efforts seriously. And you know certainly well what the initial step of branding is: Logo design.
With that said, you couldn’t be more wrong if you plan to resort to DIY logo designing means to save up some bucks at the cost of quality. In fact, you’ve already spelled DOOM for your brand when you decided to create a DIY brand identity.
Why you shouldn’t be using the DIY alternative? Why a $200 logo worth more than a logo which is a product of dull logo makers? All such questions may be cluttering your mind and confusing you, but when you read on more, you will understand the “why”.
There’s a Heaven and Earth Difference between Know-How and Experience
Certainly, there can’t be any better source than you who knows the mission, vision or value of your brand. But do you really believe you can adorn those elements in your logo like a PRO? As a business owner, you should know why we call some people experts or professionals. It is because they have the necessary skills, talent and experience in their particular field. Can a simple know-how of your brand and an access to a logo maker tool really compete with an expert? Certainly not!
DIY Logos Aren’t Blessed with Scalability
Okay let’s suppose that by chance you create a logo of your dreams (which in fact couldn’t be more nightmarish than a nightmare). Can you put up that logo on different mediums like billboards, company website, stationery designs, etc.? Unfortunately, almost all logo makers are deprived of this feature, and that adds to the reason even more why a DIY should be avoided.
Your Logo Will Most Likely Be Plagued with Clipart
Clipart is a curse. It’s a pest that can ruin the quality and even meaning of your logo. If you take the route of a DIY logo, you won’t have any other option but to use those ugly cliparts that make even the viewers puke.
Feature Image Courtesy of: http://www.greenmatch.co.uk/