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4 Essential Questions To Define Your Brand

By • On • In Startup Business Articles

“Brand is the promise, the big idea, and the expectations that reside in each customer’s mind about the product, service or company. Branding is about making an emotional connection.”  -Alina Wheeler

We are familiar with many different brands’ logos. For example, if you see Nike’s check sign or Apple’s eaten apple, you can recognize these products anywhere. But is the logo enough for its popularity? Does the techniques or designing used in creating that logo, enough to make it a favorite brand? Well! I do not agree with it. A brand is incomplete without its customer’s satisfaction. Continue Reading →

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4 Effectual Branding Tips for Startups

By • On • In Tips & Tricks

All the big brand names you hear all around the world today were once unknown as they were recently established. The masterminds behind these brands worked day and night to differentiate their brand from others and gain market share and loyalty over time. This should be enough to motivate you as the owner of a startup aiming to grow your brand’s name.

Given the competition in the corporate world, it is not easy to make your brand recognized and you have to keep several things in mind before designing a strategy. So, following are four most important branding tips you must consider in your branding plan: Continue Reading →

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Key Points for App Branding to Make a Solid Impact

By • On • In Startup Business Articles

Branding has now become an extremely diverse term. Figuring out the best practices and incorporating them rightfully will only do the magic for you.

However, no matter what platform you adopt to create buzz around your brand, you need to accentuate a human touch so that people can get more tempted towards it. Well, an app can turn out to be a phenomenal channel once you know the preferences of your audience.

But, the truth is, you will not be alone. So, keeping such a fact in mind, how you will stand out?

Interestingly, this is what you are going to learn here as we have highlighted the key points for app branding below.

Therefore, keep on reading! Continue Reading →

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Branding Essentials for Making the Most of this Holiday Season

By • On • In Startup Business Articles

Holiday season is what brands desperately wait for, and calling it the season of BRANDING BLESSINGS wouldn’t be wrong. However, not every single thing we wish for gets true, and same is the case for brands as well.

Like yours, there will be hundreds of brands competing with each other to take on the lead, but only a couple of them will be able to do that. And, if you want to be one of them, then keep on reading as we have narrowed down some branding essentials to help you make the most of this holiday season.

Let’s start with the first one. Continue Reading →