For an e-commerce website, one of the biggest concern is cart abandonment. The problem is, potential buyers, add products to their carts, but they don’t proceed to the checkout page. There can be many reasons why users abandon the checkout process. It can be due to indecisive nature of users, it could be price or discount, but mostly it is due to the user experience on the checkout page.

When it comes to designing a checkout page, many e-commerce websites make the mistake of not optimizing the UI and UX of the checkout page. Tweaking UI and UX design of a checkout can easily improve the conversion rate and cart abandonment rate. Here are few tips in this regard. Continue Reading →