Designing has been a crucial part of branding for a very long time now but the trends are changing constantly. Creative agencies are trying their best to remain up-to-date with the changing trends to fulfill the designing needs of brands. One extremely important feature in designing today is typography because it apparently gives meaning to a logo or any other design.

While it is true that the content quality matters but when it comes to design, typography plays a greater role than the content itself. Imagine you prepare a presentation with exceptionally well-researched data but the slides are dry and unattractive. It ruins the experience for viewers!

Before we move on to the role of typography in design, let us distinguish between two main features of typography Continue Reading →