Sometimes a logo just moves past its prime time and that’s when you have the urge to design a completely new one. However that is not always recommended, so instead, you could refresh a tired logo to make it more appealing to your audience. Bringing a new logo can alienate your logo customers, but a refreshing touch would be appreciated by them. Play safe and try out these reliable ways to bring a new (but not so new) look to your brand.
Replace the font
You have to make sure that the font you are using has not become outdated. Designers know that some fonts go out of fashion and just don’t appeal to anyone. After a few years, the trends are bound to change. Even Google has replaced the boring serif wordmark for a trendier Product Sans font. It gave a fresh and modern look.
Remove the text
This is one of the most widely used approaches by brands. As it becomes more popular and recognized by people, the text in the logo is no longer needed. You can use your popularity to your advantage and just focus on the logo without its text. It does require a lot of courage to take such a move but it is definitely worth it. You can then try to promote the brand image with the new logo so that people know you better.
Play around with a color palette
Sometimes the ideology behind your company may change over the years. So the colors which were used in the logo could lose their touch and just not be right for the brand image. Therefore, changing the color palette can do well for you. However, you would need to decide whether the change would be too big or something which can be done.
Use nostalgia to your advantage
Bring the secret weapon from your archives and try to play with your customer’s emotions. This could work if your brand dates back to 20 or 30 years even. Bringing back a logo from olden years can jog the memory of your old customers and create a sense of nostalgia. This is loved by people in the majority of cases.
Remove the extra details
Minimalism is the current trend and simplifying your logo can be great for your business. If there are too many unwanted elements in the logo, then remove them. In the world of social media, you need to heavily rely on your branding, so anything which could be termed as ‘fussy extras’ need to be removed. This little adjustment could go a long way and would prepare your brand for the coming years.