With more than 300 million active users in a month, Instagram is taking the world of marketing by storm. Gone are the days when large companies and start-ups were only focused towards Facebook and Twitter for driving sales.
Today, a huge number of brands are taking Instagram very seriously. But unfortunately, not majority of brands are using this brilliant social network with clever approach.
Therefore, we have decided to highlight a couple of marketing blunders that should definitely be avoided to avail massive exposure on Instagram.
Here we go…
- Starting with a Vague Strategy
Instagram is quite different from other social networks. It is due to the reason when you are planning to step into the world of Instagram marketing, make sure to do enough research about its structure and the possible steps you can really take to connect with your intended audience.
To be honest, many small and immature start-ups ignore this important step completely. But, we would encourage you to come up with an actionable plan, so that you can accomplish your targets in a better way.
- Not Maximizing the Effectiveness of Bio Section
Unlike Facebook, you can’t place links within any of your posts on Instagram. Here, a user is only allowed to place a link to his bio section. And for brands, it is an awesome opportunity to compel their customers towards their most important landing pages.
From marketing perspective, it is an absolutely splendid tactic that brings more curiosity and enthusiasm in people which ultimately leads them towards a successful buying process.
- Clearly Avoiding the Importance of UGC
UGC (User Generated Content) is what captivates other people and convert them into potential customers in no time. Remember, people don’t buy products, they buy experiences. And, if they see some remarkable comments under each of your posts, they will be more willing to avail services from you rather than your competitors.
This actually is the power of UGC which brands need to understand in order to take make the most out of Instagram.
- Inadequate Use of Hashtags
Hashtag is one of the most power weapons that can help your brand connect with hundreds of people on Instagram astonishingly. However, it is only possible if you are using relevant hashtags keeping the preference of your target audience in mind.
Before filling up your post with numerous pathetic hashtags, it is important for you to analyze your audience and the type of hashtags they use more frequently. For this, you can even use Hashtagify.me. It is a pretty useful tool that will assist you in finding the right hashtags to make your Instagram marketing campaign more results-driven.