Branding in today’s digital world has gone through a massive transformation. The good and positive side about the fact is, startups with minimal investments are also making full use of the modern days branding best practices to be impactful within their industries.
So, keeping such an aspect in mind, where does your brand stand now? Do you think it needs to be upgraded to move with the flow? If this is so, then you definitely need some branding inspiration. And, to help you get it properly, we have talked about the world’s top brands and the strategies they have adopted to make their presence felt.
Apple is undeniably one of the relevant examples to explain this crucial point. We all know that Apple advertises with a constant pace, but have you ever noticed this powerful brand highlighting sale or discount factors in any of its ads?
No, right? Because Apple is always keen to talk about the product’s value and benefits it offers to customers. It is due to the reason Apple customers never think of ditching the brand.
- Go for Rebranding to Create a Buzz
Southwest is known for its cheap fares, drink coupons and funny flight attendants. But, it is just more than that…
If you think of Southwest Airlines as a great brand, then it has all the reasons to prove it right. In September 2014, Southwest went through a branding refresh and earned an absolutely amazing response from people.
The airline company revealed the reasons behind its new look, but it did all in a playful style to create a buzz. Similarly, you need to make the most of your rebranding efforts, so that people can have valid reasons to talk about your brand- even if you are not best in the business.
- Get Emotionally Connected
One can’t deny the fact that branding is all about emotions. Even if you sell automotive parts, you can still bring in so much emotions to captivate the attention of your audience. Coca-Cola is an outstanding brand that does it so well.
Instead of going out with a typical branding style, Coca-Cola cares for the emotions, and uses the brand smartly to introduce it as a vital source.
- Use Content to Add Human Touch
An incredible approach towards content defines your brand’s personality. This way, your brand reflects a more human touch that ultimately helps in establishing a strong relationship with customers.
TED does it brilliantly. Despite of its long duration videos, this platform exactly knows how to captivate the audience through remarkable content and drive value for them. You will not find flashy lights or mesmerizing theme songs in any of the talks. Instead, what you will find is the best of storytelling.