The primary purpose of a business website is either to inform the prospects or turn visitors into leads and eventually customers. Therefore, it is important to design a website with this goal in mind. A website that fails to catch leads has no use for a business. This is why we must include elements on the website that can make it easy for visitors to turn into leads.
In this blog post, we take a look at those elements and how you can incorporate them into your next web design so you can create a website that converts.
Designing Action Buttons
Perhaps the most important element of a website that directly affects the conversion is the call to action (CTA) button. A CTA button informs the user what action they can make and what will be the result. For example, a button with “Buy Now” text is a CTA button.
When designing CTA button, deciding the color and text is the most important task. The color should be part of your theme, but with high contrast compared to other colors used on your website. This will get user’s attention immediately. The text on the CTA button must have a clear meaning. A product page with “Submit” text on CTA will fail to get as many conversions as a “Buy Now” button.
Create Attractive Popups
The secret to getting more conversion is providing more opportunities on your website for users to make the desired action. Your product landing page is one of that opportunity, but why stop at that. Design separate popup for desktop and mobile users.
For desktop users, you can include relevant image and a clear heading in your design. For mobile, since space is limited, you must only include a heading and some text. The color of a popup mustn’t have sharp or bold colors because it might look annoying. Also, your popup must have some special offer to increase the chances of conversion.
Cluttering your website with unnecessary details and design elements is the best way to kill your conversion rate. Clutter annoys users and distracts them from important actions. Cluttering also makes your website less mobile friendly since mobile devices have limited space.
To avoid cluttering your website, the best way is to use less and most important design elements on your website. Whitespace or negative space helps divert user’s attention to where you want. For example, a CTA button with enough whitespace around it cause it to stand out and will get the attention of users immediately.