In this digital age, having a striking visual identity is the way to get visible and establish an impactful presence of your company. This is where a logo works as the key factor that introduces your brand, represents professionalism and stands it out from others.
However, as user experience is becoming more and more crucial to grab attention, logo design trends have started evolving quite drastically. We come across a variety of logo trends every year, but what is working in 2017 is something you should look out for.
Therefore, by using this blog as a significant medium, we have listed down four logo design trends that are performing outstandingly in 2017 and will be seen in the future as well.
- Simplification is Winning the Race
Since the last couple of years, we have been noticing a positive change in the mindset of majority of companies. Instead of exposing their logos with too much of graphical effects, they are sticking with simplicity to exemplify clarity.
If you have been over-crowding your logo with excessive design work, it is the time to rethink your logo design strategy and add a subtle simplification to it.
- Negative Space
If your logo doesn’t get noticed at a glance, you surely have to do something about it.
In all honesty, negative space is the trend that can make it happen for you. This particular logo design technique can showcase dual imagery to enhance the diversity of your message and give an inclusive feel to your design.
- Flat Design
Consistency is one of the most essential factors that defines success for any design. And, flat approach for designing a logo does it so well.
Google, Microsoft and Bing all have incorporated flat design style to their logo for giving it a more consistent yet appealing look and feel.
- Typographic Logos
The name of your company should get prominent space to shine. And for this, you should give equal emphasize to the fonts while designing a logo.
This is the point where typographic display of your logo works splendidly to grab eyeballs. It not only envisions sophistication, but also makes sure that the design looks elegant as well.