Yes, we talk so much about logo design, corporate identity and branding in majority of our blog posts. But, all these things will never be able to promise splendid outcomes until they are treated well through remarkable content.
You heard it right!
Content acts like a back bone that not only educates prospects about the qualities and benefits of a specific product or service, but also helps them in making mature decisions.
Therefore, brands imply content marketing best practices to generate leads and drive maximum number of sales. But, the question is how a brand can measure its content marketing success in an effective manner?
This is exactly what we are going to discuss below. So let’s get started…
- Analyze Your Website Traffic
Whether you own a start-up company or running an established brand, it’s extremely important for you to analyze and evaluate your website traffic. It’s because you should know that how the visitors are responding towards the type of content you are publishing.
Unfortunately, not majority of business individuals give priority to this crucial KPI (key performance indicator). However, if you want to measure success of your content marketing practices, then this should be the foremost step.
- The Response You’re Getting From Social Media Posts
Apart from creating actionable content and posting it on social media to engage with the audience, you should also be habitual of tracking the response.
Knowing that how the prospects are reacting to your posts and tweets will assist you in understanding their preference, behavior and attitude. And this way, you will certainly be able to bring drastic improvement to your content style as well.
- Total Number of Sales Leads Per Month
Your ultimate aim is to drive as much sales leads as possible in order to increase the company’s revenue, right?
Then, why aren’t you re-assessing your content marketing strategy?
Gone are the days when sales leads were produced through cold calls. Today, content is playing an extraordinarily significant role in generating and nurturing healthy business leads.
Somehow, if your sales leads ratio has fallen dramatically, then make sure to recheck your content structure. May be you are lacking some very essential points within your content due to which you are unable to accomplish your goals up till now.
- Your Email Marketing Conversion Rate
To increase brand awareness and make long-lasting connections with the potential customers, email marketing is definitely a strong bridge.
However, sending unlimited emails and not tracking the conversion rate is surely a non-professional attitude. Therefore, apart from generating customer-centric emails, it’s vital to track conversion rate for bringing more improvement and sustainability.