No matter how good your brand is or how many loyal or delighted customers you have, you cannot keep all your customers happy every time. Sometimes it happens that a customer has a bad experience with your product or service, for example, due to a mistake of your employee. Such customers often share their bad experience on social media, blog or some news article. The result is that your brand ends up with a negative reputation on the Internet. Continue Reading →
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Does Your Business Need a Logo or Brand Identity?
What is a logo?
One thing that you need to clear is that your logo is not your brand. It is a design that conveys your company’s type. It is one of the most critical tools to advertise your company and gives your company the identity that instantly attracts the potential customers.
What is Brand Identity?
Brand identity is the worldly perspective of your company. It delivers the business’ aims, promises, values, and message and helps to differentiate you from your competitors. It is a reflection of everything you are.
Logo vs. Brand Identity:
A logo is only a symbol that represents your company whereas a brand identity is much more than that. Brand identity will set forward a set of outlined visuals and guidelines regarding the company’s personality.
Which one does your business need? Continue Reading →
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This is How You Should Brand Your WordPress Blog
Blogging is no more about publishing a post, sharing it on social channels and creating backlinks to improve search engine rankings. In fact, it has now become an experience that nurtures a lead and converts it into a potential customer. And, blogging with WordPress, makes this entire process a little easier for bloggers who genuinely have no expertise in coding.
Therefore, if you have been practicing traditional blogging techniques, then it is the time to step ahead. With this, I certainly mean that you should work out a strategy to turn your blog into a brand that people can get connected with. A blog that can guide people to take actions.
For this, we have highlighted some key elements that will surely help you brand your WordPress blog. Continue Reading →
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Pro Tips for Designing an Awesome Poster
So, you have been given a task to design a poster for an event?
Honestly, it’s the right time to say a big THANKYOU to your boss who has assigned you with such a fantastic job. Do you know why? It’s because poster designing is quite a bit different and way interesting from other creative work.
However, despite of the fun factor, poster designing requires extreme dedication and creative approach because it’s an integral medium that is used to grab the attention for a particular event.
But, what are the steps that you should take to fuel your designed poster with the oomph feel?
Don’t worry, this is what you are going to explore right here. Continue Reading →
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From Logo Design and Web Development to Branding, How We Did All for Shaheen Travel?
If you have a real will and courage, nothing is impossible in this world. And, this is what our team truly believes in.
When it comes to Hajj and Umrah packages, Shaheen Travel is a renowned name all across the UK. But, the company was desperately looking for something extraordinary in order to capture a huge target audience.
Therefore, this particular blog comprises of all the steps and initiatives we took to transform Shaheen Travel to a gigantic name in just a short span of time. Continue Reading →
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6 Biggest Branding Trends of 2016
In the past few years, brands have evolved from more than using the right font and choosing the right color scheme. They have changed to be more in line with the customer’s expectations, making them part of the mission or values of the brand. This is why brands can be seen interacting more and more on social media and all. We have compiled a list of what way the branding trends will go and what to expect from it. Continue Reading →
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5 Stupid Branding Blunders Small Businesses Make
Are you a new business just starting out and aspiring to become the next big thing in the market? Do you have extensive marketing goals and want to create a strong brand identity for yourself? While branding your new business in the market and creating a new identity is easy, it pays to beware of the mistakes many small businesses makes while branding them. This is why we have presented you with a list of stupid branding mistakes small businesses make when starting out. Continue Reading →
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Uber New Logo and Branding – Will It Gain Any Traction
Uber is a mobile application that connects drivers (people with vehicles) to riders (people seeking to take a trip) with services in more than 300 cities of 50+ countries, all over the world. If you are reading this, you probably don’t need to be told about Uber’s introduction and work. Buzz on the streets is about the rebranding and new logo of Uber, all over the world. Continue Reading →
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Brand Identity Styleguide: What Style Is Your Business?
Your business has a face, a personality and an image which conveys its philosophy to the world. How you present your business in the market speaks volumes about your brand mantra.
What exactly is a brand Styleguide? A brand Styleguide is the ‘look book’ of your company; a guideline that details the dos and the don’ts for a uniform look in all aspects of your business transactions, be it a website design, logo, letterhead or imagery. Continue Reading →
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Put the Efficacy of Your Logo Design on Steroids by Leveraging Color Psychology
What’s the first think comes to mind when we hear Google? Or, when we talk about iPhone? Or, when we eat a Big Mac? It is their Logo!
Logo is the identity, the personality of your brand. When people talks about their favorite brand, they have a clear picture in mind of its insignia.