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Brochure Design Tips for Effective Marketing

By • On • In Design Articles

The ultimate aim of every business is to sell their product or service to another business or directly to customers given that competition exists. With the passage of time, consumer preferences and tastes change and manufacturers have to identify those changes instantly to meet consumer demands at all times. As they bring slight changes to their products or services, they need to convey those changes to the targeted audience to not only maintain but improve current sales. So how do they convey it?

Keeping the digital media aside, one of the most popular and effective forms of marketing and product awareness is a brochure. Continue Reading →

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4 Ways to Transform Your Design Ideas Into Reality

By • On • In Design Articles

Creativity is to bring ‘out of the box’ ideas to life. Many great designers face the challenge of creating something unique and praise-worthy. However, individuals with little or no experience of professional designing will experience a hard time with such tasks as they are ‘newbies’ in the field.

Sometimes, all they have is a chaos of jumbled up ideas which are hard to implement. They are not able to get the right ‘push’ or motivation to transform the raw concepts into reality. However, ideas are the first step to create something unusual. Here are some tips to help you transform your concepts into reality. Continue Reading →

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4 Product Packaging Design Trends to Look for in 2018

By • On • In Design Articles

So, the new year has just begun, which means all brands will be looking to capture the attention of their respective customers.  Well, why not? Every other brand aims to stand out so that it kickstarts the new year with some remarkable achievements. Especially, the brands that are solely reliant on tangible products can’t connect with the customers without exemplifying an enthralling presence.

Ask yourself a question. Do you really buy all the products available in the supermarket? Of course, no. You only go to the products that are well-known or are easily distinguishable by their packaging. Similarly, you can’t expect your customers to choose your product if it doesn’t compel them.

However, this blog is certainly going to be a perfect help in this regard. Continue Reading →

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How we improved On-Site Search Results for Tech-Bazaar

By • On • In Tips & Tricks

If you own an e-commerce store, then ‘search’ definitely acts as an active salesperson that introduces your potential audiences with all the best deals and offers your store has got.

Unfortunately, a lot of UX experts and creative think tanks never think this way while designing an online store. But, if you want better conversions, you need to consider your store’s on-site search result as an integral element and make sure that it helps your customers find the desired products quite swiftly.

To make it happen, we thought to share some absolutely tested tips that are sure enough to improve the UX of on-site search results. We took for example Tech-Bazaar which is a refurbished laptops and computer selling company for whom we had made an e-commerce website take as an example

So, let’s explore some facts that define the main functions and selling points… Continue Reading →

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4 Tips for Designing Twitter Header Photos that Grab Attention Right Away

By • On • In Design Articles

Your brand can’t shine under the spotlight unless you are not utilizing every single opportunity in the best way possible. The Twitter header photo of your brand’s official account is one of such places that can help you position your product/service quite tremendously.

This prominent space, if utilized smartly, can turn out to be a compelling element for all your customers who follow you on Twitter. So, let’s learn how it can actually happen.

For this, below mentioned are some tips that will certainly assist you in designing Twitter header photos to grab your customers’ attention right away. Continue Reading →

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Rules for Packaging Design to Make Your Product Standout

By • On • In Design Articles

A consumer buys product that grabs his attention right away. Particularly, when he visits a super market, he picks only those products that are different in terms of their packaging designs.

This is the impact a customer-centric product packaging creates. It not only compels a potential buyer, but also increases the total sales quite drastically. But unfortunately, if we take a closer look at majority of products available in the super markets, we find out too much of pathetic product packaging examples all over the place.

Brands try to exemplify excessive yet irrelevant details on their products which are of no use to customers. Whereas, other brands stay quiet and leave them with some serious confusion.

To be honest, when a customer goes out with the intention of buying something, he looks out for options that fascinate him. And, if you want your product to be the center of attraction, you should learn the rules of packaging design which are highlighted below.

By incorporating such rules, we truly believe that your product will have all the right reasons to standout. Continue Reading →

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Pro Rules for Designing Effectual Billboards

By • On • In Design Articles

Alright, you have been asked by your creative head to design a billboard ad for one of the company’s prestigious clients. Also, he wants you to give your best shot as the client expects something cool, attention grabbing and completely out of the box.

Well, this is the kind of situation that requires you to be incredibly creative, because making your design over crowded with unnecessary information will not do the magic. In fact, this approach will add your work to the same group of pathetic and conventional billboard designs that say a lot of crap.

So, keeping in view the need of the hour, we have mentioned and talked about a couple of PRO rules to help you design effectual billboards.

By applying such rules perfectly, we are sure that you will come up with a superior billboard design to meet your client’s expectation. Continue Reading →

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Icon Designing Made Easy with these Indispensable Tips

By • On • In Tips & Tricks

This digital landscape has so much to offer. And app design is one of its integral components that every other designer is crazy about these days. However, a critically acclaimed and completely user-centric app includes all the components to make itself one of a kind. This is where an icon works out as a face that introduces the app and establishes its strong identity for branding.

Do you know what? We are going to talk about it in detail right here, so that anyone of you who is deliberately working on an app understands the need of a professionally designed icon. Since we make sure to design stunning app icons for our clients, therefore we consider it as a responsibility to share a few expert tips to assist all the newcomers and even professionals.

Let’s get started… Continue Reading →