The ultimate aim of every business is to sell their product or service to another business or directly to customers given that competition exists. With the passage of time, consumer preferences and tastes change and manufacturers have to identify those changes instantly to meet consumer demands at all times. As they bring slight changes to their products or services, they need to convey those changes to the targeted audience to not only maintain but improve current sales. So how do they convey it?
Keeping the digital media aside, one of the most popular and effective forms of marketing and product awareness is a brochure. Unlike a flyer, brochure delivers every detail about a specific product of deal and its main purpose is to inform and persuade to buy. A study revealed that marketers transformed the brochure style by turning it into a brief two or three-page magazine simply because detailed books were less preferred by consumers, just like we do at QousQazah for our clients.
Given the fact that customers should actually read the brochure before they are persuaded to buy, the following are some revolutionized brochure design tips for effective marketing:
Pay Attention to the Attractiveness of Cover:
There is some debate about whether graphic designers should spend a lot of time on cover design or not because the ultimate goal is to make content attractive and understandable to boost sales. Critiques argue that customers are not usually interested in reading brochures unless they find the front page exceptionally attractive.
For this reason, spend a considerable amount of time on making the cover page of the brochure as creative as possible. It should have minimum content but the message should be brief and clear.
Think of a Captivating Tagline:
Another important attempt to make targeted audience read the brochure is to use a unique and eye-catching tagline on the cover page. An essential hint for the tagline is that it should be able to create curiosity among the customers so that they are eager to see what is inside the brochure. Nevertheless, a lot of thinking from great minds is required to come up with a unique and effective tagline!
An attractive tagline combined with a beautifully designed cover page is surely a revolutionized brochure design.
Inside the brochure, do not write lengthy paragraphs and avoid exaggerations at all times. The content should be enough to tell consumers what new are you offering and how are they benefitting from your offerings. Make them believe that they really need your product!