There are way too many trends and concepts for logos, but how do you stand out in the crowd of big companies? Think about creating a logo for a purpose which defines your brand. If a logo has a purposeful meaning, it will create a long-lasting impact on the audience. Here are some of the ways you can create or recreate a logo that serves some purpose. Continue Reading →
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3 Tips to Create Timeless Logo
For a brand, a logo is more than just a piece of graphic design work. It is an identity, a symbol or a visual element through which their customers recognize the brand. For a brand, logo design is perhaps the most important part of brand identity. Since it is the brand’s identity, a logo design needs to be distinct and memorable. Continue Reading →
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Understanding Responsive Logo Design
A logo design is not a brand and a brand is not a logo either. Rather, a logo is an identity of your brand, which is made up of a symbol, typography, and colors. Just like your identity never changes, brand identity remains consistent as well. There may be few changes to a logo design, but the essence of the original logo design always remains in the redesigned version.
A logo design doesn’t get revamped frequently. It only gets revamped when there is a major change in the brand or the design trends. One such trend that caused many brands to redesign their logos is a responsive design. Continue Reading →
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Most crucial features of a business logo
Have you ever wondered why a lot of brands sell exactly the same products but still survive in the market? There is competition between these brands and they tend to differentiate their products using multiple strategies.
Brand loyalty is a major determinant of total annual sales and market share for every brand but what is it that makes a brand memorable to customers and attract loyalty? Well, a business logo might not be the only one but it sure is one of the most important factors. Continue Reading →