There are way too many trends and concepts for logos, but how do you stand out in the crowd of big companies? Think about creating a logo for a purpose which defines your brand. If a logo has a purposeful meaning, it will create a long-lasting impact on the audience. Here are some of the ways you can create or recreate a logo that serves some purpose.
You do not just want your logo to function in terms of giving your brand a certain look but rather convince your customers that you are the best. Think of Nike- you do not need to read the word ‘Nike’ to identify the brand- but rather the check symbol is recognizable to everyone. This applies to big brands mostly because they have marked their names in the minds of the users. Therefore, the logo you design should have the properties of being memorable and easily identified.
Modern, not trendy
Do not follow the trends- as they change regularly- but rather go for a sleek and modern touch. To protect the mark, design something that looks sophisticated and is modern enough to be appreciated by the young audience. However, if you opt towards trends, you will have to redesign constantly. Therefore, trendy logos are a no-no and modern ones are preferable. The Spotify logo, for example, has a flat style and bright color to go along with it. These are trending design elements but not overly trendy.
Influence your audience
When someone sees the logo, they should know how to feel. This is in the hands of the designer as certain design elements will determine what type of emotion should be felt through the design. Strike the right chord with the audience and make them relate to your brand image. Every company has a purpose and you need to bring it out through your logo design. If your company is concerned about sustainability, you can include elements of green and even make something out of the recycle symbol.
Make it flexible
You do not want to design every now and then. That is why your logo design should stay relevant over the years. It needs to be consistent across all platforms, whether it is print or web. Also, design the favicon along with the logo. Check if the shape of the logo lets it adjust for different situations. Even if you change the color or structure, it should not become unrecognizable to your audience.