When it comes to designing a business website, each and every page holds its own significance. However, the “About Us” page tops the position as it is considered to be a primary gateway for your prospects to know more about you in the briefest manner.

It certainly means that underestimating the impact of this particular page will spoil your plans.

Alright, for a couple of minutes, think of yourself as a potential customer who has landed to a website to find a reasonable solution to his problems. And, what if you are welcomed with a typically pathetic content that only talks about the company, a poor design that uses stock images instead of the real ones, and most of all, the same conventional user experience?

Would you prefer spending time to this website? Of course, no! Continue Reading →