When it comes to designing a business website, each and every page holds its own significance. However, the “About Us” page tops the position as it is considered to be a primary gateway for your prospects to know more about you in the briefest manner.
It certainly means that underestimating the impact of this particular page will spoil your plans.
Alright, for a couple of minutes, think of yourself as a potential customer who has landed to a website to find a reasonable solution to his problems. And, what if you are welcomed with a typically pathetic content that only talks about the company, a poor design that uses stock images instead of the real ones, and most of all, the same conventional user experience?
Would you prefer spending time to this website? Of course, no!
Similarly, these issues may sketch an unbearably negative impression of your website due to which your chances of converting leads into customers would lessen drastically.
Well, we know all the possible solutions to keep you away from this nightmare. To do this, we have signified some key points that you should always remember while designing an About Us page of your website.
- Design It to Tell a Story
You do want to stand out, don’t you? Then, make sure to capitalize your About Us section by telling a great yet realistic story about your brand that has something valuable for your customers to offer.
With the power of content amalgamated with design creatively, you can do so in the most deliberate way. Instead of talking about your existence, prioritize your readers and make them feel it in every bit of it.
- Show the Value Your Product/Service Drives to Them?
Every single company highlights its core services and that is what completes the purpose of a website’s existence. So, why not do it in a distinguished style that also gets appraised by the audience and drives value to them?
By making a smart use of your design with purposeful content, you can show this aspect quite clearly and we are damn sure that things will start turning your way.
- Add Pure Human Touch
This is one of the crucial aspects that has to be given equal importance in terms of remarkable user experience. People hate when it feels like they are talking to a robot that has automated answers to all their queries.
To eradicate such an issue, give your site a pure human touch so that any of your customers visits it feels like he is having a one-on-one conversation with a person on the other side.
- Make It Visually Interesting
You can do a lot of things to make your site visually appealing and interesting. Like, you can showcase the inner culture of your organization through real life images. Furthermore, you can also share the details of workshops and seminars your company had participated in and the awards you have earned so far.
In short, you can sometimes do casual stuff to make things work out for you.