Logo designs can be divided into three main categories, depending upon whether the logo makes use of a symbol, type, or a combination of two. A standalone symbol makes use of just a symbol, a woodmark design makes use of just type, and combination marks make use of both. In this article, we will look at the effective ways of designing woodmark logos.
There are lots of ways to go about a woodmark logo. You can use the simplistic type or use type to make some graphics that are relevant to your business. Following are some tips to make a good woodmark design.
1. Uppercase Lowercase Bet
The easiest way to go about a woodmark design is to use a combination of uppercase and lowercase in a creative way. It can not only reflect your creativity but also make your logo memorable. One of the best example of this technique is the logo a brand of men’s fashion named item.
2. Tweaking is good. Over-tweaking is bad
Tweaking your letters to represent something in your logo works well but overdoing it bad. Playing around with letters does not mean that you change a letter so much that it becomes unrecognizable. This was something done by the Computer’s Doctor in their logo. In order to make u look like a mouse, they made it unrecognizable. Their logo received so much criticism that they had to change it eventually.
3. Selection of Type Face
The right choice of type face according to your brand image is really important in woodmark design. Apart from that, you also have to take care of whether the letters you are using go with each other when italicized or bolded or not. A perfect example of the failure of such a logo is mega flicks’ logo design. The “L” and “I” in the logo aren’t working together because it seems that it reads “U” instead.
4. Custom Design Type
As woodmark design logo is all about the type. Creating a custom type design for your logo will give you brand distinction. Creating a new type design is an art where you have to make the letters work with each other. Many famous companies have made logo designs for themselves.