A strong website is the one that offers an incredible user experience until the end of a buyer’s journey. This is where landing pages have got the most integral value. Because these are the pages that define a customer’s journey and help him attain satisfaction.
Apart from several types of landing pages, there is one page that is totally unique in its nature and holds the amazing power to attract the audience and convert it to a potential lead, even before the launch of a website.
Yes, you have got that right. A “coming soon” landing page!
Whether you are launching your company or planning to introduce a new product to the market, a coming soon landing page has the ability to set the tone.
This particular landing page, if used wisely, can turn out to be an amazing lead conversion machine. Therefore, we have shared some absolutely proven best practices to help you design an awesome coming soon landing page.
Ready? Let’s dive in…
- Be Aesthetically Unique with Design
Your page’s design is what catches the attention and distinguishes your message from others.
So, keeping such a prominent aspect in mind, you should work out a fascinating design that enhances the look of your landing page and assures lots of positivity. In this way, people will be inclined towards your offer, which will eventually make them curious to dig in more.
- Be a Storyteller
The way you are communicating with your prospects has a great impact on your brand’s overall performance. This is where you need a strong story to tell. And, it perfectly works for your coming soon landing page too.
With this, it certainly means that your landing page should look more like a short story that is completely relevant and meaningful to your respective audience.
- It Should Guide Your Visitor Towards Sign-Up
Your ultimate goal should be to convert a visitor to lead, which can only be done if you are asking him to provide necessary information at the right time.
However, you really need to make sure that you are not distracting a potential visitor by asking too many questions. In fact, guide your prospect in such a way that makes him agree to provide all the relevant details you need for later conversions.
- Keep Engaging Your Sign-Ups
If people are signing up, it means they are interested to know more about you and your offers.
At this point, you need to be super-efficient by engaging your leads with ‘Thank You’ messages. Moreover, give private beta access to your early sign-ups so that they can have something good to say with others.
Other than this, you can run contests and offer rewards in terms of early access. In short, you should look for every possible way that keeps your leads connected to you.