Logo designs need to be attractive, only! Is that what you’ve been accepting as true ever since you’ve embarked on your new venture? Sorry to burst your bubble, it isn’t true at all. Although appeal is what adds a level of professionalism to your logo, it doesn’t cover the other most important aspects of it.
Your company logo – be it a western logo or an Arabic logo if you’re operating in Dubai – should define your business’s quality, it’s attitude and it’s values. And appeal, definitely, isn’t enough to cover all such aspects.
Whether you’re planning to enter into a new venture or give your old business a makeover, good logo designs entails varying typefaces, shades, and even images that make it unique. Take for instance, Google that uses simple typeface with varied solid colors to reflect their fun loving attitude and passion for innovation.
Factors to Look For When Creating a Logo
A brand identity, aka logo design, should be unique, memorable, appealing, long-lasting, etc. You’d find these factors all over the web or graphic design books. However, knowing these factors alone won’t help you reach to the ultimate result you desire to see. So, when designing a logo – either by yourself or hiring a logo design company – take into account the following additional factors for a more up to date and excellent logo.
Know the Industry
Although there’s no hard-n-fast rule regarding whether should you use a typeface – for instance if it is an Arabic logo for a Dubai based company – or should you go for images like Apple, there are some general points you should consider.
A good logo always reflects the industry you’re operating in. There are certain elements that help you define your industry. For example, high-tech logos have a formal chiseled look that reflects innovation and technology. Likewise, a baby product company would offer a fun and adorable logo to reflect its friendly approach.
Minimalism always Work
A long-lasting and memorable logo is one that can easily be remembered and produced (or conjured in consumers’ mind). So, avoid the use of heavy décor, too many details, etc. keep it simple!
Understand Color Theory
Color theory is what that helps you bring out the true emotions of the beholder. Therefore, knowing the theory behind every shade or color is essential to ensure a well-received logo.
Understand Typeface Sciences
Just like colors, different typefaces have different emotions or messages to convey. A large and emphasized logo would convey the bold or in-your-face attitude of the company. So, first understand what sort of message you want to convey, and choose the typeface accordingly.