A logo design is more than just a piece of graphics work. It is an identity of a brand, hence corporate identity or brand identity. A logo is a brand equity that is built over time. It takes years for a $100 logo to become an equity worth of million dollars.
Over time, some brand logos changed slightly while others remained the same. Some of these logo designs that have been around for so many years or decades have a really interesting background. In this article, we have included some of the famous logos and the history behind them.
Domino’s
Domino’s is perhaps one of the most popular pizza chains with thousands of restaurants around the world and a logo design that is recognized universally. The restaurant was started by Tom Monaghan and his brother, but Tom later bought out the restaurant from his brother. The three dots in the logo represents the original three Domino’s restaurants. However, Tom intention was to add a new dot for each new restaurant he opened. But that was obviously not possible. Imagine having a logo with thousands of dots.
McDonald’s
The first McDonald’s opened in 1955. Today, it is a billion dollar company with more stores than any other restaurants around the world. They have a globally recognized logo design, the golden M or the golden arches. However, these golden arches didn’t come from the M in McDonald’s. The original store had big golden archways designed by the architecture of Stanley Meston so the store would stand out even from far away. The idea was so successful that the company decided to use it in their logo and it has been a part of their logo ever since.
Apple
Apple is one of the most valuable company in the world and their logo is recognized around the world. There have been a lot of rumor about the story behind their logo, especially their second logo featuring a bitten technicolor apple. Some say that represents the fruit of knowledge, the one that Adam ate. There are also rumors that it represents the apple Newton ate. The technicolor theme was rumored to represent Alan Turing, because of his sexual orientation. While it might be disappointing, none of them are true. The Apple logo designer Bob Janoff confirmed multiple times that the logo was made to look like this so people won’t confuse it with a cherry. There is no mystery behind it.