What is a logo to you? Is it an emblem just for decoration? Is it a piece of business component just for formality? Or, is it something that represents you, your brand and your values to your valuable consumers?

I believe –I think somewhere in your heart you too – that logo is much more than a simple emblem for show or for formality. It is what sets your brand apart from all those cluttering both the digital and physical realm. A logo is what delivers the image of you, your company, your values and your brand’s personality. To whom you may wonder? To the consumer who look up to your products and services in need. Continue Reading →